What inspired you to start your own business?

• Growing up as a dancer and a mother who teaches art classes, I was intrigued by the power of artistic expression. Interested with the world around us and how different artists show its perception, I decided to create The Gallery Case to allow local artists to continue doing their work, as well as showcase their incredible talent. Recently, I decided to pursue the field of business, and with going to Western University next year for BMOS and Ivey AEO, I wanted to learn and gain first hand experience in running a business.

What helped you when working with BACD and how did it impact you and your business?

• BACD has provided me with all the necessary tools to start my own business. The resources, mentorship, and guidance has been extremely helpful, especially for those starting out. Despite the numerous business courses I’ve taken in high school, having personalized support has allowed me to gain a further understanding on how to be successful business owner.

Tell us about the growth of your business. How many employees, locations etc?

• The amount of sales I received at launch was incredibly surprising, and the support I saw was amazing. Within the first few days of launch, I sold over 30 cases, with orders coming in from all around Canada and the United States.

What marketing strategies have been successful for you?

• Social media marketing is where the bulk of my orders have been from. Most importantly, creating a professional website and visually appealing feed has grown my following. In addition, exchanging a subsidized price for a social media shoutout of the product was a useful way to make profit, and also receive advertising.

What advice would you give to someone who wants to start their own business?

• Starting a business is always about learning. There will be problems, road bumps, and obstacles. However, an entrepreneur should never take these as failure. Throughout every problem, there is a way out, and an opportunity for learning. No one can be a perfect business owner, but as long as we continue to work diligently, respectfully, and with integrity, starting a business is an amazing experience.

Any additional comments or information you would like to share with the reader:

• I believe that there is a never an age where you can run a business. Whether you’re ten years old and selling cupcakes on your driveway (something I actually once did), or seventy years old and selling bracelets, there is always learning, and always development. Especially with the incredibly helpful resources BACD provides, there really is no excuse that should prevent you from pursuing your passion! If we stop making excuses and start doing, our successes will come our way!