Resources

As a business owner, you're likely focused on delivering quality products or services to your customers. No matter how great your offerings are, it's important to invest in marketing your business in order to reach and engage with potential customers. In this article, we'll explore why it's good business practice to invest in marketing and how it can benefit your business.

In this article by OWNR.co walks through six different ways for you to develop your competitive advantage including becoming an online influencer, speaking at events, niching, charging more, investing in deeper customer relationships and lastly creating an amazing company culture.

These are all essential parts to marketing. Why do we do it? To increase the demand for what we sell! Many businesses first need to persuade their target market to buy it.

Entrepreneurs often jump right into what’s next instead of taking some time to review what did and did not work in the last year. This reflection is a great opportunity to review what you would like to change for the new year so that you can achieve extraordinary goals you set for yourself in 2023!

No matter what industry you’re in, being in business means getting comfortable with selling. Some entrepreneurs are natural-born salespeople, while others dread selling and are much more comfortable with other aspects of their business. You can be successful in business even if you don’t consider yourself particularly sales-oriented, but it requires stepping out of your comfort zone and mastering a few sales techniques. 

Do It In Durham 2022 is an open invitation to anyone who wants to start a business, grow a business or champion entrepreneurship in our region. It is a perfect opportunity to connect with your entrepreneurship community. 

In this article, we provide a mini-guide to becoming your own business mentor in times of need. This framework is primarily about helping you identify the right next step. This may mean fixing a problem, making a decision, or consciously choosing to do nothing. We will walk you through how to reach the decision best for you and your business. 

There are many factors that make a website scroll worthy including strong branding, great visuals and design as well as a superior user experience. Use some of these ideas to inspire greatness in your website.

These are some of the best apps to use for your business.  Keeping yourself organized and intentionally working towards your business goals can be easier wit these apps below.

Whether you’re trying to attract your first customer or your 1,000th customer, generating more traffic to your online store is a crucial part of growing your business. If your site is properly optimized for conversions, getting an increase in web traffic could mean more customers and more sales.