At Mushroom Meadows, Geoffrey Norton is cultivating more than just gourmet and medicinal mushrooms—he’s growing a vision rooted in sustainability, community, and wellness.

This small-but-mighty business produces high-quality mushrooms and mushroom-based products, offering fresh solutions for people seeking both culinary delights and natural health benefits. But Mushroom Meadows is more than a producer—it’s a hub for education and connection, aiming to empower the community with knowledge, resources, and access to local, high-quality fungi.

“We want to be a beacon in the mushroom industry,” says Geoffrey. “One that’s recognized for innovation, quality, and a deep respect for the environment and our community.”

Why Mushrooms?

Geoffrey’s entrepreneurial journey sprouted from a personal passion for agriculture and a desire to nourish himself and those around him with real, nutrient-dense food. What started as a way to grow good food at home quickly transformed into something greater.

“We’ve always been self-starters. Mushrooms just clicked—they’re fascinating, sustainable, and packed with potential.”

Why BACD?

Like many startup founders, Geoffrey quickly realized that running a business isn’t just about knowing your product—it’s about understanding every corner of your business operations.

“BACD helped bridge the gap between our mushroom knowledge and the business skills we needed to grow. From marketing to financials, it was like having a team in our corner.”

Through the Starter Company Plus program at BACD, Mushroom Meadows gained valuable mentorship, peer support, and even financial assistance through a business grant.

“It gave us the push we needed to take things to the next level.”

Growing the Meadows

Mushroom Meadows is currently a lean operation but poised for expansion. Geoffrey plans to bring on new team members soon and is actively exploring new markets and product lines.

“We’re expanding wherever we can—new products, new partnerships, new possibilities.”

Words of Wisdom

For anyone thinking of starting their own business, Geoffrey keeps it real:

“Do your due diligence. Know what you’re getting into and be prepared for the long game. Starting a business takes time. But as our BACD advisors say, attitude is everything. And I love the Henry Ford quote—whether you think you can, or you think you can’t, you’re right. That’s been true every step of the way.”