At Willow 67, brain wellness takes centre stage. Using NeurOptimal® Neurofeedback, Charmaine Carey offers a revolutionary approach to mental clarity, emotional balance, and cognitive performance. Clients simply relax in a comfortable chair, listen to soothing music, and let the system gently guide their brain toward optimal functioning. Whether you’re navigating stress, ADHD, concussion recovery, or simply seeking sharper focus, Willow 67 provides a calming, non-invasive experience that feels more like a spa day than a therapy session.

The Inspiration Behind Willow 67

Charmaine’s journey to entrepreneurship began with her own healing. After years of carrying the weight of trauma and stress, she discovered NeurOptimal® Neurofeedback—and everything changed. It helped her reclaim her voice, her peace, and her clarity. That transformation sparked a deep desire to help others experience the same relief and renewal. Willow 67 was born from that passion: a safe, welcoming space where people of all ages can reconnect with themselves and thrive.

Starting a business can be overwhelming, and Charmaine knew she needed guidance to navigate the early stages. That’s when she turned to the Business Advisory Centre Durham (BACD) and advisor Patrice Esper through the Starter Company Plus program. BACD helped her clarify her goals, prioritize her efforts, and build a strong foundation for growth. With each session, Charmaine gained confidence, actionable strategies, and the reassurance that she wasn’t alone in her journey.

“BACD gave me clarity, confidence, and the support I needed to move forward. I left every meeting feeling empowered and excited about the future of Willow 67.”

Willow 67 is currently a one-woman operation, but its impact is already rippling through the community. Charmaine is focused on building awareness, delivering exceptional client experiences, and laying the groundwork for future expansion. Her vision is to grow Willow 67 into a trusted resource across Durham Region and beyond, making brain training accessible to individuals and families seeking a better way to feel and function.

Charmaine’s most powerful marketing tool? Real stories from real people. Word-of-mouth referrals and authentic community connections have been key to Willow 67’s growth. By educating groups, networking locally, and sharing the science behind Neurofeedback, she’s built trust and curiosity. Social media helps amplify her message, but it’s the heartfelt testimonials that truly draw people in.

Advice for Aspiring Entrepreneurs

Charmaine’s journey has taught her valuable lessons she’s eager to share:

• Know Your Why – Stay rooted in your purpose.
• Test Your Idea – Understand your market.
• Plan Simply – Focus on clear, achievable goals.
• Manage Finances – Separate business and personal spending.
• Brand Authentically – Share your story.
• Learn & Adapt – Mistakes are part of growth.
• Start Small – Build gradually.
• Prioritize Wellness – Your health fuels your success.

💬“Reach out to BACD. Their mentorship and resources can turn your vision into reality.”

Willow 67 is more than a business—it’s a beacon of healing, clarity, and empowerment. Charmaine Carey’s story is a testament to the power of transformation and the courage to turn personal growth into community impact. With BACD’s support and her unwavering dedication, Willow 67 is poised to help countless others feel better, live lighter, and thrive.