Root to Glory is a holistic skin studio and skincare brand designed to support women 35+ through midlife skin transitions with confidence and grace. Based in Pickering, Ontario, Salima offers personalized in-studio treatments like facial sculpting and advanced skin therapies, alongside her signature Active Lipid Blends—a plant-based, results-driven skincare line.

Root to Glory blends modern science with ancestral wisdom to create minimalistic rituals that nourish both skin and spirit. It’s more than skincare—it’s a movement to help women feel grounded, radiant, and empowered in their power era.

Why Salima Started Root to Glory

After two decades in marketing, helping global brands tell their stories, Salima felt called to create something deeply personal. Her own skin journey in her late 30s revealed a gap in the beauty industry—one that lacked targeted, functional solutions for women navigating real changes in their skin.

Root to Glory was born from her desire to bridge that gap with a brand that honours the evolving needs of women, combining science, storytelling, and self-care.

How BACD Helped

Salima joined Starter Company Plus (funded by the Ministry of Economic Development, Job Creation and Trade) at BACD with a strong vision but needed support turning it into a structured, scalable business. Through the program, she gained:

• Expert mentorship and trusted guidance
• Clarity on how to balance her service-based studio with a product-based business
• Financial planning and pricing strategies
• A solid foundation for long-term growth

The program gave her more than just tools—it gave her the confidence to step fully into entrepreneurship and lead a brand with purpose.

Business Growth

Root to Glory began as a solo venture and has quickly evolved into a multifaceted business. Salima operates from her home-based studio, offering one-on-one treatments, and in 2025, she launched her first product line—Active Lipid Blends—expanding into retail and e-commerce. With a clear vision and growing demand, she’s now planning to scale her team and reach.

Marketing Wins

Salima’s 20+ years in marketing have been a powerful asset. She’s built a loyal community through:

• Educational storytelling on social media
• Behind-the-scenes content and real client transformations
• A focus on transparency and authenticity

These strategies have helped her stand out in a crowded beauty space and connect deeply with her audience.

Advice for Aspiring Entrepreneurs

“Start before you feel fully ready, and focus on clarity over perfection. Build your business on your values, surround yourself with mentors, and trust your unique perspective—it’s your greatest strength.”