Lavish Luxe Hair Supply is a home-based retail brand that’s redefining luxury hair care for Black hair. Nichelle offers a curated selection of high-quality products—from braiding hair and styling gels to hydrating sprays and curl activators—all tailored to meet the unique needs of her clientele. What sets Lavish Luxe apart is its personalized concierge service, helping customers choose the right products with expert guidance and care. Whether you’re a stylist, a natural hair enthusiast, or someone seeking trusted hair solutions, Lavish Luxe delivers convenience, quality, and confidence—right to your doorstep.

The Spark Behind the Brand

Nichelle’s journey began with a clear vision: to make premium Black hair care products more accessible. Her hands-on experience with hair and her deep understanding of the challenges faced by the community inspired her to create a space where people could find not just great products, but also personalized support. Lavish Luxe Hair Supply is more than a business—it’s a mission to empower individuals to embrace and celebrate their natural beauty.

Working with BACD

Before working with BACD, Nichelle was facing a common challenge—how to grow her social media presence and attract more customers. She had the passion and the products, but needed help with marketing strategy and online engagement. Through the Summer Company program, funded by the Ministry of Economic Development, Job Creation and Trade along with mentorship from BACD, she gained practical tools for content creation, advertising, and customer engagement. The support helped her build confidence, structure her business, and connect with a community of entrepreneurs.

Growth & Impact

Lavish Luxe Hair Supply has grown steadily since its launch. Nichelle has expanded her product offerings, improved operations, and built strong relationships through community events and local outreach. BACD’s guidance encouraged her to diversify her marketing efforts—moving beyond social media to in-person strategies like partnering with churches and hosting pop-ups. These efforts have helped her build trust, increase visibility, and grow her client base.

Nichelle’s most successful marketing strategies have been rooted in personal connection. Engaging with local communities, offering exceptional customer service, and encouraging word-of-mouth referrals have been key drivers of growth. Her ability to listen, adapt, and serve her customers with care has made Lavish Luxe a trusted name in the community.

Advice for Aspiring Entrepreneurs

“Stay patient and be open to learning. Understand your customers and always deliver quality. Build relationships, network in your community, and don’t hesitate to ask for help. Flexibility is your superpower—be ready to adapt and grow.”