Splash Masters Swimming offers professional swimming lessons for all ages and skill levels—from beginners just getting comfortable in the water to advanced swimmers refining their technique. Led by certified instructors, the focus is on building confidence, improving form, and ensuring water safety in a fun, supportive environment. The business also provides expert lifeguarding services for pool parties, private events, and community gatherings.

James Alexander launched Splash Masters Swimming out of a deep love for water sports and a passion for teaching. With experience as both a swimming and skiing instructor, James understands how learning a new skill can empower kids and adults alike. His goal? To create a safe, inspiring space where people can discover the joy and freedom of swimming.

Working with BACD:
James came to BACD for guidance on the business side of things—marketing, financial planning, and client growth. Through the Summer Company program, he gained the tools to structure and scale his business, learning how to manage operations and promote his services effectively. BACD’s support helped him build a solid foundation and grow Splash Masters Swimming with confidence.

Growth & Vision:
Currently operating with two instructors at one location, Splash Masters Swimming is focused on expanding its reach and impact. James is working toward serving more communities and offering greater access to swimming and water safety programs.

Marketing Wins:
Grassroots marketing has been key—flyers, door-to-door outreach, and word-of-mouth referrals have helped build trust and grow the client base locally.

Advice for Aspiring Entrepreneurs:
“Start with something you love. Passion will carry you through the tough days. Learn every part of your business, not just the fun stuff, and don’t be afraid to ask for help. Build strong community relationships and stay consistent—success follows effort.”