Elora, ON N0B 1S0


Adam McFadden


Firehouse Training is Canada's fastest growing fire service training company and offers services in recruitment career coaching, professional firefighter training courses, online training certifications and fire safety consulting.

Firehouse Training is a one-stop shop for career coaching and skills development training, to help candidates gain employment in the Fire & Emergency Services. We have an array of professional fire service training courses, in which current career firefighters can take as well.

We are actively training the "Firefighters of Tomorrow!"

I have always thought about owning my own business in the past. With my combination of previous experience in sales, business and post-secondary teaching, it was the perfect fit! I always felt that if I had my own platform and brand, I could do things bigger and better than before!

Working with Andrea at BACD has been incredible! She has really opened up my eyes and helped me establish a more detailed plan of attack for my business goals. Having the opportunity to throw my ideas back and forth and receive feedback prior to implementation, has been super important to me!

The industry connections through BACD have been vital as well within the various avenues of building my business, including content copywriting and trademarking.

The growth of Firehouse Training in just over a year and a half has been incredible. Establishing myself on social media platforms, participating in industry trade shows, enrollment in memberships for various associations and being heavily involved in charities and sponsorships is proving to be very effective. We run career coaching and fire service training courses each month consistently, and still manage to reach out to those looking for more information on employment and volunteer opportunities, in the Fire & Emergency Services. We run all of our in-class training sessions out of a beautiful facility in Fergus, and also offer career coaching through SKYPE, ZOOM and other web platforms. We recently created an online training portal for those clients interested in online training certifications and distance learning as a Canada-wide service.

We have had some great success with the use of our email marketing campaigns, and utilizing my affiliate partnerships to help grow our brand. I am a big advocate for utilizing industry trade shows, and also joining industry associations to build relationships to not only grow and promote the brand and maximize sales leads, but also our own continuous learning regarding upcoming training trends.

I am also working to combine my passion for teaching into other avenues to grow my brand, including an active sponsorship of an amateur auto racing team, and even a professional UFC mixed martial arts fighter sponsorship.

Once I jumped in feet first, and am seeing things grow first hand… your number one priority should be to help build and expand a sustainable brand that people will remember all based around your companies vision, mission and services.

The amazing thing about entrepreneurship is that everything you put into your business, will have a direct outcome and can only grow!

YouTube Video Link- https://youtu.be/Yg1O-gu4G1E