P.O. Box 58035, Rosslyn PO, Oshawa ON


Erica London


Erica London is a 3-time published Canadian-Trinidadian children's author. A member of the Writers Union of Canada, CANSCAIP, Vendor for various school boards, presenter for Toronto Public Library and founder of *Colour Their World* (CTW).
CTW provides children's literature and products that assist in educational learning.

Also providing the service of public speaking and in-person/virtual author presentations to public events and elementary schools worldwide.

What value did you receive from BACD?

The May Cohort that I was apart of was extremely informative and I was so grateful for the handouts that I had received as I know they will have constant use throughout my entrepreneurial journey. I have already taken part in two networking events and looking forward to attending many more, along side any courses that’s offered.
I’m a firm believer that knowledge is power and I have every intention of using this organization to gain just that. All the knowledge I can to be a successful business owner.

What advice would you give someone who is starting their own business?

WHY are you doing this?

WHAT need are you fulfilling?

WHO are you trying to reach(who is your target audience)?

WILL there be anything that would be you throw in the towel?