Imagine luxury hair care arriving right at your doorstep. That’s the vision behind The Bougie Bus, a mobile salon catering to busy individuals and families who find traditional salon visits inconvenient. Whether you need a haircut, color, extensions, bridal styling, or even specialized treatments like Keratin therapy, Hair Botox, or scalp micropigmentation, The Bougie Bus delivers premium service using clean and sustainable products. The result? Healthy, beautiful hair without the hassle of leaving home.

The Inspiration Behind The Bougie Bus

The idea for this unique business was sparked during the pandemic, a time when home-based services became more essential than ever. “Jazmin wanted to create a service that meets people where they are, both literally and figuratively,” shares the founder. “The Bougie Bus is all about making self-care accessible, luxurious, and convenient. Jazmin believes that you deserve to feel your best every day, and they’re here to help you do that with ease.”

How BACD Helped Shape the Journey

When it came to growing the business, Jazmin Budge turned to the Business Advisory Centre Durham (BACD) for guidance. “I’m always looking to learn and uplevel,” she explained. “I know there’s always room for improvement, and BACD gave me the tools to identify what’s working and what needs tweaking.” Through BACD’s programs, they gained valuable insights, created a smarter business plan, and connected with like-minded entrepreneurs. “It’s helped her focus, prioritize, and navigate her business journey with more confidence and efficiency.”

Challenges and Resilience

Despite the undeniable success of The Bougie Bus, the founder has faced personal challenges. Currently undergoing chemotherapy, she has had to scale back operations temporarily. Yet, her resilience and passion remain unwavering. “This is just a pause, not a stop. I’m focused on getting through this and coming back stronger than ever.”

Marketing Strategies That Work

The Bougie Bus has found success with a blend of personalized approaches and strategic offers. Hiring skilled assistants, running promotions, and engaging directly with customers to share the story behind the business have all contributed to building a loyal client base.

Words of Wisdom for Aspiring Entrepreneurs

For anyone dreaming of starting their own business, the founder’s advice is clear and practical:

1. Get informed about your industry and competitors.
2. Set clear goals—big and small.
3. Build connections and lean on a supportive network.
4. Don’t let self-doubt or external criticism hold you back.

What’s Next for The Bougie Bus?

Once operations are back in full swing, the future looks bright for The Bougie Bus. With its commitment to sustainability, convenience, and top-notch service, it’s poised to revolutionize how people experience salon care. Until then, its founder is determined to embrace this chapter of their journey with grace and determination.

Learn more about The Bougie Bus and discover how it’s redefining luxury, one appointment at a time.