Through consulting, training, and strategic guidance, Nurturing Our Wellbeing helps organizations move beyond surface‑level wellness initiatives and toward meaningful, preventative, and long‑term approaches to mental health.

The Inspiration Behind the Business

Angelique’s decision to start Nurturing Our Wellbeing came from a deeply personal and professional realization. While working within traditional workplace structures, she began to see a disconnect between how mental health support was being delivered and how she believed it should be delivered.

Her passion for prevention and wholistic interventions felt constrained, and the pace of that environment was also impacting the kind of presence she wanted to have as a mother. One moment in particular became a turning point—when her four‑year‑old daughter asked why she was always moving so fast.

That question became Angelique’s light‑switch moment. It forced her to reflect on burnout, priorities, and alignment. From that experience, Nurturing Our Wellbeing was born—a business grounded in values, family, prevention, and sustainable impact.

Why BACD

At the early stages of building her business, Angelique sought guidance, community, validation, and practical resources. She connected with the Business Advisory Centre Durham and found not only support, but genuine belief in her vision and her desire to make an impact in the mental wellness space.

The experience was intentionally collaborative, with multiple advisors offering guidance as needed—truly a team approach. Through BACD, Angelique gained clarity in her direction and confidence in her voice as a founder. The mentorship and resources helped her refine her positioning and articulate the value of her work more clearly to corporate audiences.

BACD also supported her in strengthening her business model and reviewing her website—work that positively shaped how her services are perceived and understood in the marketplace.

Those early experiences continue to influence how Angelique shows up today as a Founder, Creative Consultant, and Director. They also inspired her to support other entrepreneurs by investing in their work, sharing knowledge, and referring them back to BACD.

Business Growth

Rather than growing in size, Nurturing Our Wellbeing has grown in depth. Angelique refined her niche, strengthened her expertise, and built higher‑level partnerships without expanding her team. While this mindset shift took time, it ultimately allowed her to scale her impact intentionally—remaining boutique while engaging larger organizations with greater authority and clarity.

Word‑of‑mouth has been the most effective marketing strategy for Nurturing Our Wellbeing. Authenticity is at the heart of the brand, and genuine relationships have consistently delivered the strongest return.

For Angelique, being real and aligned is not just a value—it’s a strategy.

What She’s Most Proud Of

While there are awards and contracts she could point to, Angelique is most proud of her mindset. Learning to trust the process, remain open to advice, and lead with resilience—even during moments of isolation and uncertainty—has been her greatest accomplishment.

Staying consistent in her belief in the impact of her work has shaped both her business and her leadership.

Advice for Other Entrepreneurs

“Keep your self‑care intact. You need it for many reasons, but most importantly, it will sustain your vision throughout your journey.”