Genesis Jewellery Boutique brings the beauty of thoughtfully created, designed, and repurposed jewellery to life. Founded by Debbie Hurley‑Laing, the boutique is a trusted local retailer of gold and silver jewellery, offering both custom‑designed pieces and a carefully curated selection of stock items.

From necklaces, rings, bracelets, chains, and earrings to one‑of‑a‑kind custom designs, Genesis Jewellery Boutique helps customers mark life’s meaningful moments—whether it’s an engagement, anniversary, milestone celebration, or a “just because” gift. Debbie’s work has even been worn on CP24 by Patricia Jaggernauth, a proud moment that reflects the quality and style of her pieces.

The Inspiration Behind the Boutique

Debbie’s journey into entrepreneurship began with a simple but powerful observation: people consistently complimented the jewellery she wore.

She has always gravitated toward unique pieces that tell a story and reflect personal identity, while also valuing quality and craftsmanship. Recognizing a gap in the market, Debbie decided to build a business that brought those same values—uniqueness, meaning, quality, and value—into every piece she offers.

Genesis Jewellery Boutique was created to ensure that jewellery isn’t just worn, but felt.

Building the Business the Right Way

When Debbie decided to start her business, she knew she wanted to do things properly from the beginning. What she didn’t yet have was clarity on where to start or how to navigate the many aspects of running a business.

She turned to the Business Advisory Centre Durham for guidance. Through BACD, Debbie was encouraged to take the right steps—rather than shortcuts that could create challenges later on. She often recommends BACD to others when conversations arise about starting a business.

The Value of BACD Support

BACD provided Debbie with essential education across a wide range of topics, including taxes, marketing, business planning, and website development. This foundational knowledge helped her better understand what it takes to run a sustainable business and make informed decisions with confidence.

Just as importantly, BACD offered encouragement and reassurance during moments when entrepreneurship felt overwhelming.

From Online to a Physical Space

Genesis Jewellery Boutique began as an online business and has since grown into a physical retail location. Debbie has now been in her Ajax village space for more than two years—an accomplishment she’s incredibly proud of.

Opening and sustaining a brick‑and‑mortar boutique represents a major milestone in her entrepreneurial journey and a testament to her perseverance and commitment.

Continuing to Grow and Evolve

Debbie is especially proud of the ongoing growth of her business. Listening closely to customer needs has led her to expand services beyond jewellery sales.

Genesis Jewellery Boutique now offers ear piercing services, along with watch battery replacements and jewellery repairs. After noticing many customers purchasing body jewellery and asking about piercings, Debbie invested in training and certification to meet that demand—another example of how she continues to evolve with her customers.

Words of Advice for Other Entrepreneurs

“Reach out for help. Ask questions and learn from one another.”

Debbie believes no one builds a successful business alone. Having the right support, encouragement, and shared knowledge can make all the difference—especially during challenging moments.

Final Thought

Genesis Jewellery Boutique is built on passion, perseverance, and personal connection. Every piece tells a story—and Debbie’s own journey as an entrepreneur is one of growth, resilience, and showing up with intention.