For individuals, she offers personalized career counselling and therapy using tools like the Work Personality Index, MBTI, and Career Interest Profiler. Her signature CLEAR™ framework helps clients overcome burnout, imposter syndrome, and career uncertainty—guiding them toward clarity, confidence, and purpose.

For organizations, Jodi delivers engaging team-building workshops and custom wellness programs that enhance collaboration, communication, and employee engagement across sectors like non-profit, corporate, and education.

“Everyone deserves to create the life and career they want to thrive.”

The Inspiration Behind the Business

Jodi’s journey is rooted in personal experience. As a mother and mid-career professional, she faced the same challenges many of her clients do—navigating change, seeking fulfillment, and striving for balance. Her business was born from a passion to help others find clarity and confidence in their careers and to support organizations in building healthier, more connected workplaces.

The BACD Journey

Jodi turned to the Business Advisory Centre Durham to help transition her business from part-time to a scalable model. Through the Starter Company Plus program funded by The Ministry of Economic Development, Job Creation and Trade, she received a grant, in-depth guidance on business structure, marketing, and sustainability.

“BACD has been a pivotal support system. They helped me build a sustainable business model and market to the right audience.”

Marketing That Works

Jodi’s marketing strategy includes:

• Consistent content on LinkedIn
• SEO optimization for her website
• Presence on therapy listing platforms

Advice for Aspiring Entrepreneurs

“Get support and reach out to your local Business Centre like BACD. They have so many resources to set you up for success.”

If you’re ready to redesign your career or support your team’s wellness, Jodi is here to help.