Unlocking the Power of Artificial Intelligence

Presented by the Business Advisory Centre Durham

In partnership with Sara Norton, Reply-All and The AI Hub at Durham College

September 18 – November 13, 2025 | Virtual Series

AI Isn’t Just for Tech Giants—It’s for You

Artificial Intelligence is transforming how small businesses operate. Whether you’re looking to save time, streamline operations, or elevate your marketing, this 5-part series will show you how to start using AI in practical, impactful ways.

Led by experts from The AI Hub at Durham College and Sara Norton from Reply-All, this hands-on program will help you build your own AI adoption roadmap—no tech background required.

What You’ll Learn

  • What AI is and how it can work for your business
  • Tools to automate admin, manage projects, and collaborate better
  • How to create and distribute content with AI
  • Ways to improve customer communication and sales
  • How to build your personalized AI strategy

Program Schedule

Workshop 1: AI Demystified
What It Is & Why It’s Your Next Business Advantage

September 18, 2025 | Delivered by The AI Hub | Virtual

Get clear on the basics. Learn what AI is, how it works, and why it’s a powerful tool for small business productivity and creativity.

Workshop 2: AI for Business Operations
Work Smarter Using Automation

October 2, 2025 | 6:00 – 7:30 PM | Virtual
Delivered by Sara Norton, Reply-All

Discover AI tools that automate admin, streamline teamwork, and simplify your day-to-day operations.

Workshop 3: Using AI in Marketing
Create, Brand and Share Like a Pro

October 21, 2025 | 6:00 – 7:30 PM | Virtual
Delivered by Sara Norton, Reply-All

Learn how to brainstorm, write, design, and share content with AI—while staying true to your brand voice.

Workshop 4: AI in Customer Communications
Boost  Your Sales and Service

November 4, 2025 | 6:00 – 7:30 PM | Virtual
Delivered by Sara Norton, Reply-All

Use AI to personalize messaging, respond faster, and improve customer experience across channels.

Workshop 5: Strategic AI Adoption Framework
From Ideas to Action

November 13, 2025 | Delivered by The AI Hub | Virtual

Time: 6:00 – 7:30 PM

Wrap up with a step-by-step plan to start using AI in your business right away.

Who Should Attend

  • Small business owners and entrepreneurs
  • Marketing and operations managers
  • Anyone curious about using AI to work smarter, not harder

What You’ll Walk Away With

  • A clear understanding of AI and how it applies to your business
  • Hands-on experience with tools and workflows
  • A personalized roadmap for AI adoption
  • Confidence to start using AI in your day-to-day

Bonus Opportunity

Five businesses will be selected for up to three 50% subsidized 1:1 sessions with Sara Norton. You are required to pay $75 per hour with Sara Norton. *Conditions apply

See details and fill out an application here
Five businesses will be picked based on their score.

The AI Hub at Durham College special offer

https://theaihub.ca/strategic_advisory/

Ready to Future-Proof Your Business?

Spots are limited—secure yours today.
www.bacd.ca/events