Unlocking the Power of Artificial Intelligence
Presented by the Business Advisory Centre Durham
In partnership with Sara Norton, Reply-All and The AI Hub at Durham College
September 18 – November 13, 2025 | Virtual Series


AI Isn’t Just for Tech Giants—It’s for You
Artificial Intelligence is transforming how small businesses operate. Whether you’re looking to save time, streamline operations, or elevate your marketing, this 5-part series will show you how to start using AI in practical, impactful ways.
Led by experts from The AI Hub at Durham College and Sara Norton from Reply-All, this hands-on program will help you build your own AI adoption roadmap—no tech background required.
What You’ll Learn
- What AI is and how it can work for your business
- Tools to automate admin, manage projects, and collaborate better
- How to create and distribute content with AI
- Ways to improve customer communication and sales
- How to build your personalized AI strategy
Program Schedule
Workshop 1: AI Demystified
What It Is & Why It’s Your Next Business Advantage
September 18, 2025 | Delivered by The AI Hub | Virtual
Get clear on the basics. Learn what AI is, how it works, and why it’s a powerful tool for small business productivity and creativity.
Workshop 2: AI for Business Operations
Work Smarter Using Automation
October 2, 2025 | 6:00 – 7:30 PM | Virtual
Delivered by Sara Norton, Reply-All
Discover AI tools that automate admin, streamline teamwork, and simplify your day-to-day operations.
Workshop 3: Using AI in Marketing
Create, Brand and Share Like a Pro
October 21, 2025 | 6:00 – 7:30 PM | Virtual
Delivered by Sara Norton, Reply-All
Learn how to brainstorm, write, design, and share content with AI—while staying true to your brand voice.
Workshop 4: AI in Customer Communications
Boost Your Sales and Service
November 4, 2025 | 6:00 – 7:30 PM | Virtual
Delivered by Sara Norton, Reply-All
Use AI to personalize messaging, respond faster, and improve customer experience across channels.
Workshop 5: Strategic AI Adoption Framework
From Ideas to Action
November 13, 2025 | Delivered by The AI Hub | Virtual
Time: 6:00 – 7:30 PM
Wrap up with a step-by-step plan to start using AI in your business right away.
Who Should Attend
- Small business owners and entrepreneurs
- Marketing and operations managers
- Anyone curious about using AI to work smarter, not harder
What You’ll Walk Away With
- A clear understanding of AI and how it applies to your business
- Hands-on experience with tools and workflows
- A personalized roadmap for AI adoption
- Confidence to start using AI in your day-to-day
Bonus Opportunity
Five businesses will be selected for up to three 50% subsidized 1:1 sessions with Sara Norton. You are required to pay $75 per hour with Sara Norton. *Conditions apply
See details and fill out an application here
Five businesses will be picked based on their score.
The AI Hub at Durham College special offer
https://theaihub.ca/strategic_advisory/
Ready to Future-Proof Your Business?
Spots are limited—secure yours today.
www.bacd.ca/events


