When Naomi Malandrino launched On The Spot Beauty Bar, she brought more than three decades of experience, passion, and expertise to the business. What started as a vision to make professional aesthetic services more accessible has grown into a thriving wellness and beauty destination serving clients across Durham Region.

As a Licensed Cosmetologist with more than 34 years of experience, Naomi has built a reputation for delivering high-quality skincare and aesthetic treatments in a welcoming, professional environment. Her goal has always been simple: help people look and feel their best without the high price tag often associated with luxury spas.

Located in a private, Durham Health-inspected home-based spa, On The Spot Beauty Bar offers a range of advanced services including clinical peels, dermaplaning, microneedling, microdermabrasion, Botox, and lip fillers. Every treatment is delivered with a focus on client education, safety, and exceptional results.

Turning Experience into Entrepreneurship

Naomi’s journey in the beauty industry has been anything but ordinary. After studying cosmetology, she gained experience working in salons, modelling for consumer beauty brands, appearing on The Shopping Channel, and participating in television, music video, and media projects.

Throughout her career, one thing remained constant: a desire to help people feel confident in their own skin.

That passion inspired her to establish On The Spot Beauty Bar, creating a space where clients could access professional beauty and medical aesthetic services in a comfortable and approachable setting.

The Value of Business Support

As her business evolved, Naomi turned to the Business Advisory Centre Durham (BACD) for guidance and support.

“One of the biggest benefits of working with BACD was the ongoing guidance and support,” says Naomi. “They helped me better understand how to track my services and business performance, allowing me to identify what was working and where improvements could be made.”

Through mentorship and business coaching, Naomi gained greater confidence in planning for future growth and making informed business decisions.

Growing Beyond a Solo Practice

Today, On The Spot Beauty Bar has expanded beyond a one-person operation into a collaborative wellness and aesthetics hub.

Naomi now works alongside a Licensed Nurse Practitioner, who provides advanced cosmetic injectable services, and Essence of You Psychotherapy & Holistic Care, a registered psychotherapy practice operating within the same space.

This expansion has allowed the business to offer a more comprehensive approach to beauty, self-care, and wellness while maintaining the personalized experience clients have come to expect.

Marketing That Builds Trust

Naomi credits consistency as one of the biggest drivers of her business growth. Regular educational content shared through Facebook and Instagram has helped build trust and credibility with clients, while a professionally managed website and targeted Facebook advertising have increased her visibility and attracted new customers.

Working with marketing professionals and business mentors has also provided valuable insights and creative strategies that continue to support the growth of the business.

Advice for Aspiring Entrepreneurs

When asked what advice she would give to someone considering starting a business, Naomi’s answer is straightforward:

“Ask yourself one important question: How committed are you?”

She emphasizes that success takes patience, persistence, and a willingness to invest time and resources into learning the industry, understanding the market, and building a solid foundation.

“Don’t be discouraged by setbacks,” she says. “Every challenge is an opportunity to learn, improve, and grow. Stay passionate, continue investing in yourself and your business, and success will follow.”

Today, On The Spot Beauty Bar continues to help clients feel confident and empowered while demonstrating how passion, expertise, and the right business support can turn a lifelong dream into a thriving enterprise.