Meet Mariel Barcelon: The Heart Behind LUX BY MB

Mariel Barcelon isn’t just creating floral arrangements—she’s crafting moments of meaning, elegance, and connection. As the founder of LUX BY MB, a floral and gifting studio based in Durham Region, Mariel has turned her passion for beauty and wellness into a business that delivers more than just flowers. She delivers comfort, care, and luxury—right to your doorstep.

From bespoke bouquets and event styling to curated gift boxes with candles, teas, and fragrance oils, LUX BY MB is redefining what it means to give thoughtfully. Whether it’s a wedding, a funeral, or a simple “thinking of you,” Mariel’s creations speak volumes.

From Pandemic Pivot to Purposeful Brand

LUX BY MB was born during the height of the COVID-19 pandemic—a time when the world felt uncertain and disconnected. Mariel asked herself a powerful question: How can I help people feel more connected and cared for? That question sparked the idea of creating an “Uber” for luxury gifting—something that could bring beauty and ease into people’s lives when they needed it most.

What started as a way to uplift others has grown into a brand rooted in elegance, empathy, and intention.

Finding Clarity and Confidence with BACD

When Mariel connected with the Business Advisory Centre Durham (BACD), she was looking for more than just business advice—she was looking for alignment and ways to grow. Through the Starter Company Plus program, she found structure, strategy, and a safe space to grow. This entrepreneurship program is funded by the Ministry of Economic Development, Job Creation and Trade.

“BACD didn’t just support my business—they nurtured and empowered me as a business owner,” Mariel shares. “Patrice’s mentorship helped me stay grounded, realistic, and resilient—especially when tariffs hit the local market and I had to pivot fast.”

The Growth Wheel tool and weekly check-ins gave her the clarity she needed to refine her brand, offerings, and purpose.

Growth with Grace

LUX BY MB has grown from a solo venture into a brand with big plans. While Mariel still wears many hats, she’s actively building a team that shares her values and vision. Her focus? Deepening roots in Durham Region—especially in Clarington, Scugog, and Ajax—and creating elevated experiences that reflect the heart of her brand.

“For us, growth isn’t just about numbers. It’s about connection, collaboration, and community.”

Mariel credits digital marketing and social media as key drivers of her success. Her brand’s visual storytelling, emotional resonance, and consistent online presence have helped LUX BY MB stand out in a crowded market.

Words of Wisdom

When asked what advice she’d give to aspiring entrepreneurs, Mariel keeps it real:

“Do it afraid.”

It’s a reminder that courage isn’t the absence of fear—it’s moving forward with purpose, even when the path is uncertain.

If you’re looking for floral artistry that carries emotion, elegance, and intention—LUX BY MB is ready to be part of your story. From heartfelt tributes to joyful celebrations, Mariel and her team are here to help you create moments that matter.