The Story of Curl Code Natural Hair Boutique

Sasha Pinnock always knew she wanted to make a difference—one curl at a time. Growing up in the curly hair community, she understood the challenges people faced trying to embrace their natural hair. It wasn’t just about looking good; it was about feeling confident, proud, and connected to every coil and curl that grew naturally. This passion ignited a vision, and soon, Curl Code Natural Hair Boutique was born.

Located in Pickering, Ontario, Curl Code quickly became a haven for individuals with natural hair, curls, and locks. Sasha didn’t just offer services; she offered education—helping her clients unlock the full potential of their hair. She wanted each person who walked through her doors to leave feeling empowered, equipped, and confident in their natural beauty.

But as with any entrepreneurial journey, Sasha faced challenges. Questions about business operations, marketing, and growth piled up. She knew she needed guidance to keep her dream alive and thriving. That’s when she turned to BACD’s Starter Company Plus Program and her advisor, Patrice Esper.

Through BACD, Sasha found the answers she was looking for. The grant, workshops, mentorship, and practical advice gave her the confidence to navigate the complexities of running a business. Decisions became easier, her understanding of business sharpened, and she began to see her vision take shape.

As Curl Code grew, so did Sasha’s team. She hired her first employee, a significant milestone for a boutique that started as just an idea. While she trains her new team member, Sasha continues to focus on what she does best—building relationships and sharing her passion.

Instagram became Sasha’s strongest tool for growth. By showcasing transformations, sharing tips, and connecting with her audience, she turned followers into loyal clients. Platforms like Facebook and TikTok also played a role, but for Sasha, social media wasn’t just about promotion—it was about building a community that celebrated natural hair.

Her advice to aspiring entrepreneurs? “Do your market research, and don’t do it alone.” Sasha knows firsthand the importance of having a support system and accessing resources like BACD to guide the way. Starting a business is rewarding, but the journey is smoother when you have the right tools and people in your corner.

Today, Curl Code is more than a boutique—it’s a movement. It’s a place where curls are celebrated, education is prioritized, and confidence is restored. Sasha’s story is one of inspiration, perseverance, and unwavering belief in the power of natural beauty.

And this is just the beginning.