In this live presentation, you'll learn what patents, trademarks, industrial designs and copyrights are. We'll explain how these rights are used to protect a business and how they help it grow and become more competitive. We'll talk about how to identify and manage IP and explain ways to avoid some of the most common mistakes with IP.
In this live presentation, we’ll explain how IP rights can have an impact on consumers’ opinions and choices. You’ll learn the basics of industrial designs and what they can protect. We’ll talk about the importance of designs and other IP rights and their relation with consumers’ purchasing habits, and building of a brand reputation.