Resources – Starting a Business

In the world of business, selling is a crucial skill that every entrepreneur needs to embrace. While some individuals possess innate salesmanship abilities, others may find it uncomfortable and prefer focusing on other aspects of their business. However, even if you don't consider yourself a natural seller, you can still achieve success by stepping out of your comfort zone and mastering a few sales techniques.

If you want to safeguard your business name, registering it as a trademark is the most effective way. However, name registration only provides protection against other businesses in Ontario using your name, while trademark registration secures your name across Canada.

As a business owner, you're likely focused on delivering quality products or services to your customers. No matter how great your offerings are, it's important to invest in marketing your business in order to reach and engage with potential customers. In this article, we'll explore why it's good business practice to invest in marketing and how it can benefit your business.

In this article by OWNR.co walks through six different ways for you to develop your competitive advantage including becoming an online influencer, speaking at events, niching, charging more, investing in deeper customer relationships and lastly creating an amazing company culture.

There are many factors that make a website scroll worthy including strong branding, great visuals and design as well as a superior user experience. Use some of these ideas to inspire greatness in your website.

Whether you’re trying to attract your first customer or your 1,000th customer, generating more traffic to your online store is a crucial part of growing your business. If your site is properly optimized for conversions, getting an increase in web traffic could mean more customers and more sales.

According to a recent survey of small business owners, 42% of respondents report experiencing burnout, especially after navigating entrepreneurship through two years of a pandemic. Furthermore, 53% of business owners say burnout hinders them from succeeding in their business—just one of the reasons why it’s so important to understand the signs and causes of burnout and how to avoid burnout in the first place.

Many entrepreneurs start out the same way, with a full time job they use to pay the bills while they’re actually dreaming of a different kind of life. The stories of prodigies who start successful businesses right out of high school or college might make for good reading, but the reality for most entrepreneurs looks different.

Good news, you don’t have to quit your full-time job to earn a little extra money or start a business!

A side hustle is something you do to explore entrepreneurship, validate your business idea and earn extra money while you’re working.

The Business Model Canvas is a model commonly used to help define the components of your business. It offers an interactive way to look at your business idea as well as a way to test your idea and its validity.