Resources – Starting a Business

Resources – Starting a Business2022-08-09T11:59:47-04:00
  • Sales Pitch Closing Techniques

    Mastering Sales Techniques: Unlocking Success in Business


    In the world of business, selling is a crucial skill that every entrepreneur needs to embrace. While some individuals possess innate salesmanship abilities, others may find it uncomfortable and prefer focusing on other aspects of their business. However, even if you don't consider yourself a natural seller, you can still achieve success by stepping out of your comfort zone and mastering a few sales techniques.

  • Protecting Your Business Name: Understanding Trademark Registration


    If you want to safeguard your business name, registering it as a trademark is the most effective way. However, name registration only provides protection against other businesses in Ontario using your name, while trademark registration secures your name across Canada.

  • Women with finger on her lips. Words Your marketing secret weapon

    Why Marketing Is Your Business’s Secret Weapon: A Guide to Success


    As a business owner, you're likely focused on delivering quality products or services to your customers. No matter how great your offerings are, it's important to invest in marketing your business in order to reach and engage with potential customers. In this article, we'll explore why it's good business practice to invest in marketing and how it can benefit your business.

  • Group of people standing around a glass screen with post it notes on it.

    6 Ways Your Business Can Gain Competitive Advantage – Guest post


    In this article by walks through six different ways for you to develop your competitive advantage including becoming an online influencer, speaking at events, niching, charging more, investing in deeper customer relationships and lastly creating an amazing company culture.

  • Websites that are beautiful

    Inspire Your Website With These Beautiful Websites


    There are many factors that make a website scroll worthy including strong branding, great visuals and design as well as a superior user experience. Use some of these ideas to inspire greatness in your website.

  • Drive traffic to your new website

    Here’s How to Get Visitors to a New Website (Even If You Don’t Know Where to Begin)


    Whether you’re trying to attract your first customer or your 1,000th customer, generating more traffic to your online store is a crucial part of growing your business. If your site is properly optimized for conversions, getting an increase in web traffic could mean more customers and more sales.

  • Entrepreneur showing burnout

    How to Avoid Burnout As an Entrepreneur


    According to a recent survey of small business owners, 42% of respondents report experiencing burnout, especially after navigating entrepreneurship through two years of a pandemic. Furthermore, 53% of business owners say burnout hinders them from succeeding in their business—just one of the reasons why it’s so important to understand the signs and causes of burnout and how to avoid burnout in the first place.

  • Top Tips for Starting a Business While Working Full Time

    Top Tips for Starting a Business While Working Full Time


    Many entrepreneurs start out the same way, with a full time job they use to pay the bills while they’re actually dreaming of a different kind of life. The stories of prodigies who start successful businesses right out of high school or college might make for good reading, but the reality for most entrepreneurs looks different.

  • Side Hustle Post

    20 Side Hustle Ideas to Start Without Quitting Your Job


    Good news, you don’t have to quit your full-time job to earn a little extra money or start a business!

    A side hustle is something you do to explore entrepreneurship, validate your business idea and earn extra money while you’re working.

  • Why use the Business Model Canvas


    The Business Model Canvas is a model commonly used to help define the components of your business. It offers an interactive way to look at your business idea as well as a way to test your idea and its validity.

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