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She Means Business IWD 2022

She Means Business 2022

2.8 min read832 words

We held our annual She Means Business in celebration of International Women’s Day on March 8.2022.  The Theme for IWD 2022 is #BreakTheBias

Imagine a gender equal world. A world free of bias, stereotypes, and discrimination. A world that is diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women’s equality. Collectively we can all #BreakTheBias. 

She Means Business IWD 2022

International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. It also provides an opportunity to reinforce the fact that everyone has a role to play in forging a more gender-balanced world. IWD is for celebrating the achievements of women and/or calling for gender parity.

The rise of women is not about the fall of men

Everyone can play a role in forging gender parity

Gender balance is not solely a women’s issue, but also an economic issue

Advocacy, inclusive mindsets and tangible action are needed from all


Now in 2022, we must step up and be aware of the significant impact that bias has on women’s equality – both conscious and unconscious bias. We need to recognize it, and we need to #BreakTheBias

In December 2020, it was reported that 97.9% of employer businesses in Canada were small businesses with 1-99 employees, with a majority of those being female-owned businesses.

From the Women Entrepreneurship Knowledge Hub report on the State of Women’s Entrepreneurship from 2021, we know that many women entrepreneurs experience barriers to financing, services, and supports.

These challenges are often increased for women from certain groups such as racialized or Indigenous women, women living with disabilities, or those identifying as LGBTQ2S+. However these women entrepreneurs also show immense creativity and resiliency as they start and grow their businesses.

We were excited to have over 60 Women in Business join us online.   Women have been severely impacted by COVID 19 and today’s event was an opportunity to take a breath, to be present and take a couple of hours to think about themselves and what they want to do next. 

Thank you to the BACD Team – we are grateful to work with each other: Ashley McBride, Lindy Schulze and Patrice Esper

Thank you to our Board Members who work to support the mission and vision of the Business Advisory Centre Durham and for working to support entrepreneurs in Durham Region:  Uchechi Ezurike Bosse -My Empowered Living, Yvonne Brady – Johnson Insurance, Sali Fitzpatrick – BDC, Afshan Ahmad CPA

Thank you to our BACD Referral Partners who help and support our small business community through their expertise: Maggie Perotin – Stairway to Leadership, Garcia Hanson-Francis – CADJPro Payroll Solutions Inc., Olga Leyenson -Gobin & Leyenson LLP, Lori Ellis – Emspace Marketing, Stephanie Herrera – McCam Insurance Brokers, Erin Rochon – Rochon & Associates, Audra Leslie – Graymatter Marketing, Jade Calver – Calver Immigration Services, Shaelene McInnis – Books In Line, Lucy Shenouda – Foster Essence, Eva Chen – Chen Law Office, Denise Branton – Branton Law, 

I’d like to paraphrase an email I received from one of our Women Entrepreneurs Pamela Price: As you celebrate international women’s day remember to: 

  • Take care of yourself 
  • Celebrate someone else
  • Speak positively about yourself and your future plans 

Thank you to our Breakout room 1 facilitators: Hadriana Leo Money Navigator and Claudine Pereira The Pink Coach, leading the Coaches Corner with conversations around nurturing/maintaining a wealth/abundance mindset through difficult times, creative self-care options that don’t break the bank and what it means having a growth mindset vs fixed mindset.

Thank you to our Breakout room 2 facilitators: Orzala Quddusi Make It Happen Services and Daisy Raudales  from DRPR on Social Media & Digital Tools with ideas on social media best practises and showing up authentically, tools for lightening the load, on how to create content that converts and social media marketing best practices.

Finally, we finished with “Asking for What You Need, Giving What You Have” segment.  

The reason women don’t get the job, the promotion or the funding is because they don’t ask.  Whether you think you can or you think you can’t you are right (Henry Ford).  Our beliefs always dictate our outcomes – I’d like you to believe that you are worth so much more.

Some of the links and resources shared today:

We had such a great event and have ideas to run something regularly where we can support women in business.  An event to promote community, sharing, problem solving and support for each other.  As I said my two favourite quotes are: A rising tide raises all boats (John Kennedy) and it takes a village to raise a business!

Stay tuned for more!

Written by Teresa Shaver, CEO BACD.  If you want to get in touch, please email me

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