My Main Street Oshawa – Final Report

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The My Main Street Program is a collaboration between the Economic Developers Council of Ontario (EDCO) and the Canadian Urban Institute (CUI) and local municipalities, in this case City of Oshawa and service delivery organizations such as the Business Advisory Centre Durham. It is a $23.5 million investment in local economic recovery, funded by the Government of Canada. The program aims to support the revitalization of 200 neighbourhoods across southern Ontario, excluding Toronto, through a one-year program that helps neighbourhoods have a healthy retail mix while generating inclusive economic opportunities.

The My Main Street Program is an initiative aimed at revitalizing designated main street areas in participating neighbourhoods. The program has two main goals: providing funding for a dedicated Main Street Ambassador to work directly with businesses for one year, and offering the opportunity to apply for non-repayable funding contributions of $10,000 to new and existing businesses located in participating main street neighbourhoods.

The Main Street Ambassador is responsible for working with businesses in the designated main street areas to provide additional insights on how to use market research effectively, share community resources and referrals, and provide information on business funding and support programs. The Ambassador serves as a valuable resource for local businesses, providing them with the tools and knowledge they need to succeed.

The My Main Street Program is a data-driven community economic development program focused on revitalizing main streets with a healthy retail mix while providing residents, new entrepreneurs, and existing businesses with economic opportunities in their main street community. It is a valuable opportunity for businesses and entrepreneurs in participating neighbourhoods to receive the support they need to succeed while contributing to the revitalization of their local community.

Thank you to the Government of Canada and the City of Oshawa for helping make this program possible for small businesses in Oshawa!

This report shares the program information and about how the businesses benefited in being in this program. You can read more about the business in our My Main Street Oshawa Final Report and click the links above to read more about the businesses.

The successful grant recipients are:

Baby’s Basement29 King Street West, Oshawa

Be Glammed with La Elle Coco, 32 King Street West

Balloons Balloons Balloons, 53 King Street East

S&G Hair Studio, 155 Simcoe Street South

Portobello Road, 23 Bond Street East

Mamma’s Yummy Foods, 4 Bond Street West

Isabella’s Chocolate Cafe, 2 King Street East

Ciao Amici, 8 Bond Street West

Addictive Hobbies & Games, 13 King Street West

Wong’s Institute of Martial Arts, Inc., 13 King Street West


Be sure to support our local businesses and community.  Did you know how important it is to support local businesses? By choosing to shop locally, you can make a positive impact and help to build a stronger, more resilient community. Let me share why:

  1. Supporting local businesses helps to stimulate the local economy by keeping money within the community. When you purchase goods or services from a local business, that money is more likely to stay within the community, leading to increased economic growth and job creation.
  2. Local businesses often offer unique and specialized products and services that cannot be found at larger chain stores. This provides consumers with more variety and options, and adds to the character and personality of a community.
  3. Local businesses often have a closer connection to their customers, and can provide more personalized and attentive customer service than larger chain stores.
  4. Supporting local businesses can also have environmental benefits, as they often source their products locally, reducing transportation emissions and supporting sustainable practices.
  5. Local businesses are often owned and operated by members of the community, and supporting them helps to build a stronger sense of community and local identity. Local businesses also tend to support local causes and events, further strengthening the community.


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