EVENTS and WORKSHOPS

This creative-focussed workshop is a deep dive into the creative side of ads, focusing on what makes an ad stop the scroll. This session covers best practices for ad copy, visuals, video, and UGC-style content, plus how to A/B test creative elements to improve performance.

Presented by: Kat Spargalo
Kat has been in the social media marketing space for 10+ years. She started her career in Marketing in Toronto as a 360 media planner, then moved into the social space to master the craft.
She has worked on large brands, such as RedBull and Scotiabank, and has worked at many large agencies in Toronto.
She now resides in the Durham Region, working remotely for a UK-based agency while also running her own business that is focused on helping local businesses grow and thrive.
When she’s not working, she can be found spending time with her family and her dogs, going to concerts, or checking out local spots around the GTA.