Loading Events
Learn key metrics that will help ensure that you are marketing effectively and efficiently to reach your current business goals.

This is part one of a three part marketing series.

This session is designed to provide key metrics that will help ensure that you are marketing effectively and efficiently to reach your current business goals. You will gain tips and tricks of what to look at, how often, and when celebrate.

Session Philosophy: Keep things simple, test and learn, celebrate wins, workshop style discussion.

Session Overview:

  • Why measure your marketing efforts?
  • What to measure? (Based on stage of business, based on customer journey)
  • What to measure by method of delivery (media / channel)
  • Setting up your marketing measurement guidelines, framework, and schedule
  • Questions

Join us for Part 2 on October 6th 12:00pm – 1:30pm.

About The Presenter – Chantel Escoffery

Proactive, self-motivated Marketing Professional with over 22 years’ experience within the gaming, charitable gaming, non for profit, online legal products, financial, travel and retail/ service industries for both consumer and B2B markets. In-depth knowledge and understanding of marketing and advertising techniques, and customer loyalty strategies. Strong analytical skills and problem-solving abilities to make sound business decisions and provide creative strategic marketing plans.