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Join us for an engaging and informative workshop where we dive into the world of low-cost marketing strategies that can drive significant results.

In this workshop, we will explore various techniques to help you maximize your marketing efforts while keeping costs at a minimum. We’ll begin by delving into effective marketing planning strategies that will set the foundation for success. From there, we will shift our focus to the digital landscape, exploring powerful tools, and strategies for leveraging digital marketing channels.

Presented by: Teresa Shaver, Business Advisory Centre Durham

One of Ontario’s 54 Small Business Centres that help people build successful businesses. BACD over the years has run many projects and programs to support Durham Region’s local businesses including Digital Main Street and My Main Street. BACD runs over 150 events a year along with business advisory services, training and funding programs.

Teresa has always had a strong entrepreneurial spirit and has worked in over 5 start up organizations across 3 countries and moved to Canada in August 1999 to be part of a start up in Toronto. After working in private and corporate sector for 10 years, Teresa left to start her career in the Non Profit Sector by joining the Whitby Chamber of Commerce as their Manager of Member Services and Events.

Teresa has also run a number of her own businesses (a jewellery designer, mobile aesthetician, sewing teacher, yoga teacher) and has been a business coach for over 10 years. She is a business warrior and passionate about guiding entrepreneurs and businesses to achieve success. In 2014, Teresa received her Registered Business Coach designation from the World Association of Business Coaches and in 2017 received her Economic Development Certificate.