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During this virtual digital symposium you’ll learn about upcoming digital trends, TikTok, the power of video and more!

Welcome to Digital Durham – THRIVE online.

Learn about upcoming digital trends for the future, the power of video for social media marketing, TikTok for business and more.

All sessions will be RECORDED and available to ticket holders after the event. 

Agenda:

10:15-10:45 Session 1 – Digital Transformation for SMB’s: Trends and Changes to prepare for moving forward

We have seen unprecedented change in the last two years in how businesses engage with their customers, other businesses, staff and more. In this session, we are going to look ahead at changes still to come, and trends to keep an eye on as we try and shed some light on what the next year could bring. We will explore trends across customer engagement, businesses use of technology and more.

Darryl Julott of Digital Main Street

As the Managing Lead in charge of leading Digital Main Street, Darryl has extensive experience working within Public Private partnerships developing outcome-based programming focused on technology adoption and community building/planning.

Digital Main Street (a program created by the Toronto Association of Business Improvement Areas) exists to help promote and create healthier, sustainable and economically thriving main street communities and Business Improvement Areas through supporting main street business growth with the adoption of digital tools and technologies. To date, Darryl has been able to engage over 40,000 small businesses across the country.

Agenda:

11:00 – 11:45 Session 2 – Why TikTok is so important for business and how to leverage it for success

This talk is for Business owners who want to get up to speed with the fasted growing social media platform for Gen Z and Millennials. During the talk you will learn how to use TikTok to promote your business, gain insider knowledge on the TikTok platform algorithm and understand how to create engaging content for your business and target audience on TikTok.

Katharina Kempf is the founder and Managing Director of Dimension6, a digital marketing agency that specializes in helping brands succeed on TikTok.

In 2018, Katharina joined TikTok as one of the first employees to rebrand the company from musical.ly to TikTok and launch it across it’s key markets in Europe. One year later she started recording her own short-form videos and grew her account to over half a million followers within 6 month. She is now a Key Opinion Leader in China, has been featured on various programs and shows and is leading her own digital marketing agency.

12-12:45pm – Using Pinterest For Business Growth

Pinterest is one of the world’s leading platforms for sharing ideas and finding inspiration. However, it is is one of the most ignored social media platforms among small business owners. Pinterest can be used in the most interesting and exciting ways to attract a great deal of traffic to your offers for free.

In this workshop you will learn:
-Set up an optimized Pinterest profile that attracts your ideal customers.
-Organizing Your Boards
-Create pins that stop the scroll
-How to get your Pins noticed

Make It Happen Services is a full-service boutique marketing agency that specializes in helping entrepreneurs, and business professionals with all their online marketing needs.

For the last six years, Orzala Quddusi, President and C.E.O of Make It Happen Services, and her team, have helped clients with everything from Social Media Marketing to Email Marketing to Content Marketing and more!

1:00 – 1:45pm – How to Create Engaging Short Videos for Social Media in Canva

Have you always wanted to learn how to create short and engaging branded video content for your business?

If so, this event is for you! In today’s digital driven age, video marketing has become one of the BEST ways to captivate viewers’ interest while reaching larger audiences. In fact, video is processed in our brains 60,000 times faster than text. Therefore, it is an essential component of your marketing strategy.

Daisy Raudales is a passionate Communications Professional.

Having more than 6 years of experience in the industry, Daisy started DRPR as an avenue to support both start-up and large businesses with their online marketing goals as well as to provide them with the appropriate knowledge and skills needed to take their brand to new heights.

2:00-2:45pm – Demystifying SEO vs SEM: Understanding Keywords

The general belief is the SEO (Search Engine Optimization) is an umbrella term that includes includes SEM (Search Engine Marketing). However, this is not true, especially when it comes to keyword usage and paid vs unpaid marketing. This workshop will explain the difference between SEO and SEM and how you can leverage keywords for both.

Can’t make the date? Not to worry, as a registered attendee you will have access to the recorded presentations and slide decks.