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This session is designed to provide an overview on customer journey mapping.

This is part two of a three part marketing series.

This session is designed to provide an overview on customer loyalty, setting it up within your business to be able to create loyal customers who will help you reach your current business goals. You will gain tips and tricks of what information you will want to collect from your customer, what easy things that can be done to increase loyalty and appreciation.

Session Philosophy: Keep things simple, test and learn, celebrate wins, workshop style discussion.

Session Overview:

  • What is customer loyalty
  • How do you measure customer loyalty?
  • Customer Loyalty at each stage of your business
  • CRM (Customer relationship management) and Marketing
  • Types of loyalty marketing offers (with examples)
  • Questions

Join us for Part 3 on October 26th 12:00pm – 1:30pm.

About The Presenter – Chantel Escoffery

Proactive, self-motivated Marketing Professional with over 22 years’ experience within the gaming, charitable gaming, non for profit, online legal products, financial, travel and retail/ service industries for both consumer and B2B markets. In-depth knowledge and understanding of marketingadvertising techniques, and customer loyalty strategies. Strong analytical skills and problem-solving abilities to make sound business decisions and provide creative strategic marketing plans.