Kiruthika Vamatheavan is a 22-year-old Tamil female entrepreneur. Her desire to establish a career in the flower business was inspired by her love of flowers, particularly roses. Kiruthika wanted to sell flowers, but she was seeking more sustainable and eco-friendly ways to do it. Her solution was to market preserved flowers.
The company offers international shipping and an in-person shopping experience in mall stores while selling real roses that last one to five years. For a year, she began selling online. She made the decision to do in-person business after a year of profitable online sales. The initial step was to rent a kiosk at Pickering Town Center for the month of February. It was in high demand. Then, in May 2022, she launched the grand opening of her first brick-and-mortar retail store in the Pickering Town Centre mall. In November 2022, she expanded her brand by launching a second retail location at Upper Canada Mall (Newmarket, ON).