Event Details The Strategic Planning Process and Leadership Development Recommended For: Overview: As an existing business in Durham Region you will want to ensure that you have the necessary tools within your business to remain competitive, profitable, prepared and able to lead your company well. This four-part series will equip you now for 2010 and beyond, help you define your goals and the action plans to achieve them. During these challenging times you can’t afford not to take this step toward improved sustainability and growth for you and your business. The following outline covers strategic business areas and leadership development essential to the building of a sound business structure that offers direction and support for all concerned while developing an environment of trust and encouragement for future success. Session I: Reinforcement of company values & defining clear cut goals . Review of company vision and mission statement . Review of company values and principles . Social footprinting . SWOT analysis . Corporate goal overview (10,000 ft level) Session II: Corporate Objectives & Intro to Marketing . Corporate goal setting – Defined Methods & Action Plans . Drill down to department goals . Marketing Mix Components . Growth Matrix . Preparation of a Marketing Plan Session III: Sales & Operations . Sales Strategies . Website effectiveness . Branding . Budget Setting in relation to goals and marketing/sales activity . Operational review . Department standards & pulse points . Customer Retention Strategies Session IV: Leadership . Defining Leadership . DiSC Assessment . Leadership Model . Staff Engagement . Leadership Practices . Final Review of Corporate Goals Each 3 ½ hour session is $139.00 or purchase all 4 at once for only $499.00 For maximum benefit it is recommended you attend all four sessions. You may send a designated individual in your place if you are unable to attend all four sessions. It is also recommended that you register other managers from your team to the appropriate sessions. We can offer a discount for multiple attendees from the same company attending the same session. At the end of these key sessions, you will have completed your strategic planning process to include setting of realistic goals, development of your marketing plan and sales strategies. Our working sessions are restricted to small groups of 6 to 8 attendees to ensure you receive the utmost benefit. Location: Business Advisory Centre Durham (BACD), 3000 Garden Street, Suite 200, Whitby, ON L1R 2G6 To register please call 905-668-4949 or 866-632-5151 X221 or email info@bacd.ca Space is limited. Presenter: Lindy Ruddy, LMR Consulting Date: Tuesday Time: 9:00 am to 12:30 pm Cost: $Per Session BACK

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